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Tag Archive: Treasury Wine Estates

Exclusive: Treasury Backs Rising Stags’ Leap With Upscale Red Blend, Increased Marketing Push

Looking to seize growth opportunities at the wine market’s high end, Treasury Wine Estates is set to introduce a new ultra-premium red blend under its Stags’ Leap Winery umbrella this month, while also intensifying its marketing efforts behind the rising luxury brand. Continue reading →

Posted in News on January 16, 2015

News Briefs for January 14, 2015

•Beam Suntory has reformulated its Jim Beam Rye label, relaunching the expression as Jim Beam Pre-Prohibition Style Rye. Continue reading →

Posted in News on January 14, 2015

Treasury Mulls Selling Vineyards, Eyes Global Expansion For Etude

Treasury Wine Estates (TWE) CEO Michael Clarke says the wine giant may look to sell some vineyard and infrastructure assets looking ahead, as it transitions to a more brand- and marketing-focused company. Continue reading →

Posted in News on November 19, 2014

News Briefs for November 10, 2014

•In an effort to cut costs, Treasury Wine Estates (TWE) has opted to shut down its South Australia-based Ryecroft Winery. Continue reading →

Posted in News on November 10, 2014

Impact 39th Annual Marketing Seminar Program Announced

New York-based M. Shanken Communications, Inc. has announced the program for the 39th Annual Impact Marketing Seminar, the preeminent global conference for the beverage alcohol industry. Continue reading →

Posted in News on November 5, 2014

Treasury, Refocusing Penfolds On The U.S., Unveils Latest Vintage Of Grange In New York

Earlier this year, Treasury Wine Estates shifted the annual release of its Penfolds luxury wines to October (replacing the previous dates of March and May) to bolster availability in the run-up to the holidays. Continue reading →

Posted in News on October 15, 2014

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