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Tag Archive: Treasury Wine Estates

News Briefs for April 10, 2014

•Diageo is launching a new global marketing campaign for Smirnoff vodka in partnership with digital music service Spotify this month, centered on vodka’s approachability and broad appeal. Continue reading →

Posted in News on April 10, 2014

Treasury’s Clarke Details Company-Wide Overhaul

In a call to investors earlier today, Treasury Wine Estates (TWE) CEO Michael Clarke outlined several strategies aimed at reigniting growth for the ailing Australian wine group. Continue reading →

Posted in News on April 8, 2014

News Briefs for April 2, 2014

•Mike’s Hard Lemonade Co. is celebrating its 15th anniversary with the release of new flavored products, a redesigned logo and packaging and a refocused media push. Continue reading →

Posted in News on April 2, 2014

Treasury Names Sheridan To Top U.S. Marketing Post, As Grant Departs

Treasury Wine Estates (TWE) has promoted Barry Sheridan to the post of vice president, marketing, Americas. Continue reading →

Posted in News on March 12, 2014

News Briefs for March 3, 2014

•The body of Lam Kok, the Chinese billionaire who purchased Bordeaux’s Château La Rivière, has been recovered and identified, according to French gendarmes. Continue reading →

Posted in News on March 3, 2014

News Briefs for February 28, 2014

•Wine and spirits delivery service Thirstie has launched in New York City. Continue reading →

Posted in News on February 28, 2014

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