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Tag Archive: Treasury Wine Estates

Treasury Unveils Big Plans For Penfolds, Including Napa-Sourced Wines

Penfolds, one of Australia’s most iconic wines, is lining up a number of new initiatives for its portfolio—including the addition of Napa Valley-sourced wines. Continue reading →

Posted in News on July 3, 2018

Treasury Sees “Living Wine Labels” App Drive Competitive Advantage

Treasury Wine Estates (TWE) has seen innovative digital marketing efforts—epitomized by its Living Wine Labels app—help propel impressive growth for its 19 Crimes and Walking Dead brands among others lately.

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Posted in News on June 5, 2018

Treasury Expands Into French Wine With Its Upscale Maison de Grand Esprit Range

Treasury Wine Estates (TWE) has turned its focus to France with the upcoming U.S. launch of new luxury brand Maison de Grand Esprit. Continue reading →

Posted in News on May 16, 2018

Treasury Revamps Global Marketing, Naming Michelle Terry As CMO

Treasury Wine Estates (TWE) has restructured its global marketing operations and appointed Michelle Terry as its chief marketing officer. Continue reading →

Posted in News on April 23, 2018

News Briefs for April 18, 2018

•Purple Wine + Spirits has announced two new hires to its executive team, effective immediately. Continue reading →

Posted in News on April 18, 2018

Treasury CFO Burghardt To Take On U.S. Operations Role

Treasury Wine Estates CFO Gunther Burghardt is transitioning to the role of executive vice president, operations for the Americas, effective May 1. Continue reading →

Posted in News on April 13, 2018

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