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Tag Archive: vodka

Stoli USA Sets New Premiumization Plan In Motion

Since setting up shop in January, SPI’s Stoli Group USA has made major moves to reinvigorate its Stolichnaya vodka franchise in the U.S. Continue reading →

Posted in News on September 12, 2014

Special Report: Top Vodka Brands Struggle While Flavors Lose Momentum

While the whiskey boom has been the talk of the U.S. spirits market, vodka continues to carve out solid growth. Continue reading →

Posted in News on July 29, 2014

Sobieski Embarks On Premiumization Push, Targets 2 Million Cases

In 2011, Sobieski vodka became the fastest vodka brand to ever reach shipments of 1 million cases in the U.S. Continue reading →

Posted in News on June 23, 2014

Proximo Backs Cuervo Tradicional With TV Push, Shifts Hangar 1 To New Distillery

Jose Cuervo’s 100%-agave Tradicional line is getting fresh TV advertising highlighting the Cuervo family’s 219-year history of Tequila making. Continue reading →

Posted in News on April 30, 2014

Stoli Group USA Embarks On Ambitious Bartender Education Program

As the newly formed Stoli Group USA seeks to refocus its core Stolichnaya vodka brand in an effort to return it to growth, the company has unveiled a far-reaching program designed to reconnect with bartenders and reassert Stoli’s status as a classic vodka. Continue reading →

Posted in News on April 21, 2014

Grey Goose Extends With Melon Flavor

Bacardi is introducing a new flavor extension for Grey Goose, set to roll out this spring. Continue reading →

Posted in News on April 16, 2014

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