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Tag Archive: vodka

Top Luxury Vodkas Look For Turnaround

It’s been a tough ride for super-premium vodka in the U.S. market lately, with brands above $25 a 750-ml. declining by a collective 6% last year, according to Impact Databank. Continue reading →

Posted in News on August 16, 2016

Despite Tough Competition, Stoli Sees U.S. Turnaround

While aggressive competition is rife in the premium vodka segment, Stoli Group USA has led its namesake vodka brand back to growth over the past two years, reversing a multi-year decline. Continue reading →

Posted in News on July 29, 2016

Report: Brown-Forman Eyeing Sale Of Finlandia

Brown-Forman is exploring a sale of Finlandia vodka, according to Bloomberg. Continue reading →

Posted in News on May 13, 2016

Vodka Carves Out Growth, As Smirnoff Rebounds While Upstarts Thrive

Vodka faces a host of steep challenges—including changing consumer tastes and premiumization trends favoring brown spirits—but that hasn’t stopped the category from adding volume in the U.S. market. Continue reading →

Posted in News on April 15, 2016

Absolut And Grey Goose Map New Growth Strategies

Absolut and Grey Goose are two of the most iconic names in vodka, but both brands have seen tough sledding in the U.S. market in recent years. Continue reading →

Posted in News on April 11, 2016

Pernod Unveils Smithworks, A New American Vodka Brand

Pernod Ricard is innovating in the domestic vodka category, targeting the segment with a new brand called Smithworks. Continue reading →

Posted in News on March 1, 2016

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