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Tag Archive: vodka

Special Report: With Volume Flat, Imported Vodka Marketers Focus On Increasing Value

Imported vodka continued its recent streak of dwindling volume gains in the U.S. last year, with a volume total that failed to move beyond the roughly 26.2 million cases reached in 2013, according to Impact Databank. Continue reading →

Posted in News on April 14, 2015

Deep Eddy’s Ascent, Part 1: Flavors Fuel Upswing For Texas Vodka

Austin, Texas-based Impact “Hot Brand” Deep Eddy vodka has defied the odds in an ultra-competitive U.S. vodka category recently, achieving nearly 130% growth in 2014 to 330,000 cases, according to Impact Databank. Continue reading →

Posted in News on April 7, 2015

Exclusive: After Difficult Two Years, UV Vodka Redirects With Millennial-Targeted Campaign

Longtime Impact “Hot Brand” UV Vodka has seen its upswing upended over the past two years, as difficult conditions in the vodka market have taken their toll. Continue reading →

Posted in News on March 16, 2015

Exclusive: Vodka Quietly Continues To Carve Out Growth In U.S. Market

Amid the U.S. market’s much-publicized whisk(e)y renaissance, vodka continues to achieve consistent growth and remains the most popular spirits category by a solid margin. Continue reading →

Posted in News on January 20, 2015

As Upscale Vodka Race Tightens, Belvedere Launches Major Global Ad Push

With much of the dynamism in the U.S. drinks market currently centered on brown spirits, the high-end imported vodka market has been finding progress tougher to achieve. Continue reading →

Posted in News on December 16, 2014

Tito’s Faces Another Lawsuit, While Templeton Fights Back

Tito’s Handmade Vodka owner Fifth Generation Inc., which is currently being sued in a California court over its claim that the brand is “Handmade,” is now facing a similar lawsuit in Florida. Continue reading →

Posted in News on October 3, 2014

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