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Tag Archive: vodka

Flavored Whiskies Propel Top Spirits Marketers’ Growth, But Surge Is Slowing

The world’s leading spirits marketers are finding it challenging to achieve significant progress as key categories like vodka, rum, Scotch whisky and liqueurs are showing little if any growth. Continue reading →

Posted in News on September 9, 2016

Diageo Launches New Push For Cîroc, Taps Veteran Marketer To Drive North American Whiskies

Diageo has unveiled a new marketing campaign for Cîroc vodka. Created in partnership with Sean “Diddy” Combs, the brand’s new “Let’s Get It” push has an aspirational theme intended to “encourage entrepreneurs and creators to pursue their passions.” Continue reading →

Posted in News on September 2, 2016

Top Luxury Vodkas Look For Turnaround

It’s been a tough ride for super-premium vodka in the U.S. market lately, with brands above $25 a 750-ml. declining by a collective 6% last year, according to Impact Databank. Continue reading →

Posted in News on August 16, 2016

Despite Tough Competition, Stoli Sees U.S. Turnaround

While aggressive competition is rife in the premium vodka segment, Stoli Group USA has led its namesake vodka brand back to growth over the past two years, reversing a multi-year decline. Continue reading →

Posted in News on July 29, 2016

Report: Brown-Forman Eyeing Sale Of Finlandia

Brown-Forman is exploring a sale of Finlandia vodka, according to Bloomberg. Continue reading →

Posted in News on May 13, 2016

Vodka Carves Out Growth, As Smirnoff Rebounds While Upstarts Thrive

Vodka faces a host of steep challenges—including changing consumer tastes and premiumization trends favoring brown spirits—but that hasn’t stopped the category from adding volume in the U.S. market. Continue reading →

Posted in News on April 15, 2016

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