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Tag Archive: vodka

Report: Brown-Forman Eyeing Sale Of Finlandia

Brown-Forman is exploring a sale of Finlandia vodka, according to Bloomberg. Continue reading →

Posted in News on May 13, 2016

Vodka Carves Out Growth, As Smirnoff Rebounds While Upstarts Thrive

Vodka faces a host of steep challenges—including changing consumer tastes and premiumization trends favoring brown spirits—but that hasn’t stopped the category from adding volume in the U.S. market. Continue reading →

Posted in News on April 15, 2016

Absolut And Grey Goose Map New Growth Strategies

Absolut and Grey Goose are two of the most iconic names in vodka, but both brands have seen tough sledding in the U.S. market in recent years. Continue reading →

Posted in News on April 11, 2016

Pernod Unveils Smithworks, A New American Vodka Brand

Pernod Ricard is innovating in the domestic vodka category, targeting the segment with a new brand called Smithworks. Continue reading →

Posted in News on March 1, 2016

Exclusive: Svedka Takes The Title Of Top Imported Vodka In The U.S.

After years of solid gains in an increasingly competitive U.S. vodka category, Constellaton’s Svedka has risen to become the market’s largest imported vodka, according to Impact Databank, overtaking longtime leader Absolut. Continue reading →

Posted in News on February 23, 2016

Plenty Of Upside For Deep Eddy, But Price May Have Been Steep As Well

Following last Thursday’s acquisition of Impact “Hot Brand” Deep Eddy vodka by Heaven Hill Brands, Deep Eddy CEO Eric Dopkins says it’s “business as usual,” as the brand’s new owners look to continue its explosive growth. Continue reading →

Posted in News on August 24, 2015

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