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Tag Archive: vodka

Exclusive: After Difficult Two Years, UV Vodka Redirects With Millennial-Targeted Campaign

Longtime Impact “Hot Brand” UV Vodka has seen its upswing upended over the past two years, as difficult conditions in the vodka market have taken their toll. Continue reading →

Posted in News on March 16, 2015

Exclusive: Vodka Quietly Continues To Carve Out Growth In U.S. Market

Amid the U.S. market’s much-publicized whisk(e)y renaissance, vodka continues to achieve consistent growth and remains the most popular spirits category by a solid margin. Continue reading →

Posted in News on January 20, 2015

As Upscale Vodka Race Tightens, Belvedere Launches Major Global Ad Push

With much of the dynamism in the U.S. drinks market currently centered on brown spirits, the high-end imported vodka market has been finding progress tougher to achieve. Continue reading →

Posted in News on December 16, 2014

Tito’s Faces Another Lawsuit, While Templeton Fights Back

Tito’s Handmade Vodka owner Fifth Generation Inc., which is currently being sued in a California court over its claim that the brand is “Handmade,” is now facing a similar lawsuit in Florida. Continue reading →

Posted in News on October 3, 2014

In Closely Watched Case, Tito’s Plans To Contest Lawsuit Against “Handmade” Claim

Drinks marketers are likely reevaluating their label claims in the wake of a lawsuit against Tito’s Handmade Vodka for the 1.3-million-case brand’s claim of being “Handmade.” Continue reading →

Posted in News on September 23, 2014

Stoli USA Sets New Premiumization Plan In Motion

Since setting up shop in January, SPI’s Stoli Group USA has made major moves to reinvigorate its Stolichnaya vodka franchise in the U.S. Continue reading →

Posted in News on September 12, 2014

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