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Tag Archive: vodka

New Amsterdam, Tito’s Drive Solid Growth For U.S. Market’s Top 10 Vodka Brands

While vodka’s growth has been slowing over the past few years, the category’s prevalence among the U.S. market’s biggest-selling spirits brands demonstrates its continuing strength. Continue reading →

Posted in News on February 13, 2017

Constellation Still Bullish On Flavored Vodka, Even As Category Growth Slows

Flavored vodka’s growth has slowed considerably in the U.S. market over the past few years, but the category’s top-selling import—Svedka—is bullish on the flavored segment. Continue reading →

Posted in News on January 30, 2017

Despite Debt Overhaul, Roust Sees U.S. Fortunes Rising

While it has made headlines recently for a prepackaged debt overhaul related to its 2013 acquisition of financially-troubled Central European Distributing Co. (CEDC), Russia’s Roust Corp. has been making solid progress in the U.S. with its core Russian Standard brand, defying difficult trends in the imported vodka category. Continue reading →

Posted in News on January 6, 2017

Beam Suntory Acquires Controlling Stake In U.K. Craft Player Sipsmith

Beam Suntory has taken a controlling interest in U.K. craft spirits producer Sipsmith for an undisclosed sum. Continue reading →

Posted in News on December 16, 2016

Flavored Whiskies Propel Top Spirits Marketers’ Growth, But Surge Is Slowing

The world’s leading spirits marketers are finding it challenging to achieve significant progress as key categories like vodka, rum, Scotch whisky and liqueurs are showing little if any growth. Continue reading →

Posted in News on September 9, 2016

Diageo Launches New Push For Cîroc, Taps Veteran Marketer To Drive North American Whiskies

Diageo has unveiled a new marketing campaign for Cîroc vodka. Created in partnership with Sean “Diddy” Combs, the brand’s new “Let’s Get It” push has an aspirational theme intended to “encourage entrepreneurs and creators to pursue their passions.” Continue reading →

Posted in News on September 2, 2016

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