Tag Archive: vodka
News Briefs for May 21, 2013
•Campari America’s Skyy vodka brand has embarked on a new hip-hop-centric ad campaign in support of its recently launched Moscato Grape expression. Continue reading →
Posted in News on May 21, 2013Progress Report: Diageo’s Vodka Brand Launches From 2010
While Diageo has long been the U.S. market’s biggest vodka player, with top-seller Smirnoff and surging Cîroc leading its portfolio, the company has released a plethora of new entries in recent years to diversify its lineup. Continue reading →
Posted in News on May 17, 2013EXCLUSIVE: Luxco’s Pearl Vodka Projects 500,000 Cases For 2013
Despite playing within a notoriously crowded category, Luxco-owned Pearl vodka is quickly gaining traction as an accessibly-priced, flavor-focused player. Continue reading →
Posted in News on May 6, 2013Pernod Ricard Begins U.S. Launch Of Absolut Elyx, A Handcrafted Ultra-Premium Vodka
Pernod Ricard USA has begun rolling out Absolut Elyx, its new handcrafted upscale vodka extension, in key urban markets across the United States. Continue reading →
Posted in News on April 15, 2013Heaven Hill Launching New Duo With High Rise Vodka, Cinerator
Heaven Hill Distilleries is introducing new products to two of the U.S. spirits market’s hottest segments—flavored whisk(e)y and vodka’s $12-$18 price tier. Continue reading →
Posted in News on April 4, 2013EXCLUSIVE: Phillips Projects UV To Hit 2 Million Cases This Year
Minnesota-based Phillips Distilling continues to see explosive growth with its UV vodka brand, whose volume has nearly doubled since 2009, reaching 1.6 million cases on 34% growth last year, according to Impact Databank. Continue reading →
Posted in News on April 2, 2013
