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Tag Archive: whiskey

Major Spirits Marketers Seize On Irish Whiskey Opportunity

Irish whiskey continues to surge, with the category advancing by double-digits both in the U.S.—its top market with a 41% share—and internationally. Continue reading →

Posted in News on October 30, 2017

Retailers Toast Bourbon’s Premiumization Drive

Bourbon continues to reign as one of the hottest spirits categories in the U.S., with sales hitting 20 million cases for the first time in 30 years in 2016, according to Impact Databank. Continue reading →

Posted in News on October 9, 2017

Scotch Whisky’s U.S. Growth Being Driven By An Influx Of New Consumers

While American and Irish whiskies have captured much of the enthusiasm surrounding the whisk(e)y boom, Scotch is also showing improved results lately, particularly at the high end. Continue reading →

Posted in News on September 25, 2017

Control State Data Shows Spirits “Hot Brands” Continuing Their Growth In 2017

Midway through the year, Impact’s 2016 spirits “Hot Brands” appear to be maintaining their strong momentum, with nearly all of them showing solid progress in control states through the first six months of 2017. Continue reading →

Posted in News on August 21, 2017

Crown Royal, Bulleit And Don Julio Drive Diageo’s U.S. Sales, As Global Business Accelerates

Strong growth in whisk(e)y and Tequila boosted Diageo’s U.S. business in the company’s full fiscal year ended in June. Continue reading →

Posted in News on July 27, 2017

Brown-Forman’s Sales Accelerate In Fiscal Second Half, As Forex Weighs Down Full-Year Results

Brown-Forman said early this morning that while foreign exchange and divestiture activity cut into its net sales for its fiscal year ended in April, its business has been picking up speed in recent months. Continue reading →

Posted in News on June 7, 2017

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