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Tag Archive: William Grant & Sons

Taking Aim At Brown Spirits Trend, Rum Marketers Make New Premiumization Push

While premiumization has long been elusive for the rum category, some of the market’s key players are renewing efforts to upscale their portfolios, taking a page out of whisk(e)y’s playbook. Continue reading →

Posted in News on July 13, 2017

News Briefs for June 5, 2017

•Total Wine & More has launched a campaign aimed at changing Massachusetts’ alcohol laws, which the retailer says are out-of-date and unfriendly to consumers. Continue reading →

Posted in News on June 5, 2017

News Briefs for May 26, 2017

•William Grant & Sons’ Reyka vodka brand has unveiled its first TV ad campaign, targeting the Portland, Oregon market. Continue reading →

Posted in News on May 26, 2017

Tequila’s “Hot Brands” Drive Strong Category Growth

The Tequila category continues to be one of the hottest areas of the U.S. spirits market, with volume hitting 15.8 million cases on 6.5% growth last year, according to Impact Databank. Continue reading →

Posted in News on March 27, 2017

Craft Brewing and Distilling News for February 21, 2017

•Philadelphia’s Art in the Age says it will cease producing the Root, Snap, Sage and Rhubarb liqueurs in order to focus on new small-batch spirits. Continue reading →

Posted in News on February 21, 2017

News Briefs for February 16, 2017

•William Grant & Sons is expanding its Ancho Reyes Verde chile liqueur into several new markets following a successful test run in New York last fall. Continue reading →

Posted in News on February 16, 2017

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