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Tag Archive: William Grant & Sons

News Briefs for September 20, 2017

•William Grant & Sons’ Tullamore Dew has launched “the Beauty of Blend,” a new campaign intended to highlight the power of blending whiskies and cultures. Continue reading →

Posted in News on September 20, 2017

News Briefs for August 9, 2017

•Marchesi Antinori has acquired 100% ownership of Chile’s Viña Haras de Pirque from the Mattei family, which had previously been a 50% shareholder. Continue reading →

Posted in News on August 9, 2017

Taking Aim At Brown Spirits Trend, Rum Marketers Make New Premiumization Push

While premiumization has long been elusive for the rum category, some of the market’s key players are renewing efforts to upscale their portfolios, taking a page out of whisk(e)y’s playbook. Continue reading →

Posted in News on July 13, 2017

News Briefs for June 5, 2017

•Total Wine & More has launched a campaign aimed at changing Massachusetts’ alcohol laws, which the retailer says are out-of-date and unfriendly to consumers. Continue reading →

Posted in News on June 5, 2017

News Briefs for May 26, 2017

•William Grant & Sons’ Reyka vodka brand has unveiled its first TV ad campaign, targeting the Portland, Oregon market. Continue reading →

Posted in News on May 26, 2017

Tequila’s “Hot Brands” Drive Strong Category Growth

The Tequila category continues to be one of the hottest areas of the U.S. spirits market, with volume hitting 15.8 million cases on 6.5% growth last year, according to Impact Databank. Continue reading →

Posted in News on March 27, 2017

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