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Tag Archive: Yellow Tail

Exclusive: Yellow Tail Sees Solid Momentum Following Super Bowl Ad Effort

Deutsch Family Wine & Spirits’ Yellow Tail brand is seeing a surge in sales following the launch of its recent Super Bowl ad campaign. Continue reading →

Posted in News on February 27, 2017

Yellow Tail Super Bowl Ad Marks Wine Industry’s Return To The Big Game

On February 5, Deutsch Family Wine & Spirits’ Yellow Tail will become the first wine brand in almost 40 years to advertise during the Super Bowl. Continue reading →

Posted in News on January 27, 2017

Deutsch Mounts Super Bowl Push Behind Yellow Tail, Looks To Expand Redemption Whiskey

Josh Cellars has led growth lately for Deutsch Family Wine & Spirits, but Australia’s Yellow Tail remains the company’s largest brand by far. Continue reading →

Posted in News on December 20, 2016

Exclusive: Deutsch’s Revenues Reach $600 Million, Led By Surging Josh Cellars

During its first quarter-century in business, Deutsch Family Wine & Spirits forged its reputation as one of America’s top wine importers, having built first Georges Duboeuf (now handled by Quintessential Wines) and then Yellow Tail into dominant brands in their respective categories. Continue reading →

Posted in News on December 12, 2016

Bottled (And Boxed) Sangria Draws Rising Interest

The sangria category has been riding high lately, with dollar value up nearly 10% in Nielsen channels in the 52 weeks through July 16, and volume up 6% in IRI data year-to-date through August 7. Continue reading →

Posted in News on September 15, 2016

Interview: Peter Deutsch On The Rise Of Josh Cellars

Introduced in 2009, Deutsch Family Wine & Spirits’ Josh Cellars has been one of the fastest wine brands ever to reach 1-million-case territory, and it’s done so at a premium price point of $13-$19 a bottle. The California wine brand has been a game-changer for Deutsch, spearheading the company’s move into the so-called “low lux” tier of wines retailing from $10-$25, while reducing its reliance on Yellow Tail, its top brand, which has been fighting an increasingly uphill battle as consumers migrate to higher price brackets. SND associate editor Christina Jelski recently caught up with Deutsch Family CEO Peter Deutsch to find out what’s been driving Josh Cellars’ explosive growth, and to see where the brand is headed.

Continue reading →

Posted in News on March 21, 2016

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