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Tag Archive: Yellow Tail

Interview: Peter Deutsch On The Rise Of Josh Cellars

Introduced in 2009, Deutsch Family Wine & Spirits’ Josh Cellars has been one of the fastest wine brands ever to reach 1-million-case territory, and it’s done so at a premium price point of $13-$19 a bottle. The California wine brand has been a game-changer for Deutsch, spearheading the company’s move into the so-called “low lux” tier of wines retailing from $10-$25, while reducing its reliance on Yellow Tail, its top brand, which has been fighting an increasingly uphill battle as consumers migrate to higher price brackets. SND associate editor Christina Jelski recently caught up with Deutsch Family CEO Peter Deutsch to find out what’s been driving Josh Cellars’ explosive growth, and to see where the brand is headed.

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Posted in News on March 21, 2016

Polish Vodka Drives Deutsch’s Spirits Growth, As Josh Soars On Wine Side

Many of the U.S. market’s leading wine importers have moved into the spirits category in recent years, and Deutsch Family Wine & Spirits is no exception.

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Posted in News on February 17, 2016

Exclusive: Industry Stars Highlight Impact’s “Blue Chip Brands”

Impact has released its annual list of “Blue Chip Brands.” This year’s group includes 58 brands from the spirits, wine and beer categories. Continue reading →

Posted in News on October 2, 2015

Bevy Of Promising Imported Wine Labels Attain Impact “Hot Prospect” Status

The imported wine category has followed an up-and-down road over the past few years in the U.S. market, with bottled import shipments finishing only marginally higher in 2014 than they were in 2010. Continue reading →

Posted in News on September 1, 2015

News Briefs for June 24, 2015

•Agave Loco’s RumChata cream liqueur brand has reintroduced its Summer Iced Coffee Sampler Pack. Continue reading →

Posted in News on June 24, 2015

Exclusive: Deutsch Family Signs New 5-Year Deals With Glazer’s In Eight States

Deutsch Family Wine & Spirits has extended its partnership with Glazer’s with new long-term distribution deals across an eight-state swath of the country. Continue reading →

Posted in News on April 10, 2015

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