Exclusive: Franzia Dives Into “Better For You” Wine Segment
The largest-selling wine brand in the U.S. in volume terms, Franzia saw an impressive 7.6% increase in 2020 to 24 million 9-liter cases, according to Impact Databank, led by gains from its Rich & Buttery Chardonnay and Dark Red expressions, as well as from its Pinot Grigio and Pinot Noir labels. Continue reading →
Posted in News on June 17, 2021U.S. And U.K. Suspend Tariffs In Aerospace Dispute For Five Years
The U.S. and U.K. have agreed to suspend tariffs in their dispute over aircraft subsidies for a period of five years. Continue reading →
Posted in News on June 17, 2021News Briefs for June 17, 2021
•Disaronno International has kicked off two new ad campaigns—one for the Busker Irish whiskey and one for Disaronno Velvet—with a $7.3 million investment. Continue reading →
Posted in News on June 17, 2021M. Shanken Fall Events Off To Exceptionally Strong Start: 45th Annual Impact Marketing Seminar And 40th Annual New York Wine Experience Both Sold Out
M. Shanken Communications, Inc., New York, has seen a surge in interest for its upcoming fall events, with several of its signature gatherings already sold out. Continue reading →
Posted in News on June 16, 2021Diageo Becomes First Official Spirits Sponsor Of The NFL
Diageo has inked a deal to become the first official spirits sponsor of the National Football League. Continue reading →
Posted in News on June 16, 2021News Briefs for June 16, 2021
•The Federalist, part of the Terlato Wines portfolio, is extending its “History in the Making” campaign with a new Cabinet of Summer initiative. Continue reading →
Posted in News on June 16, 2021
