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Daily Archive: May 12, 2011

Campari Sales Surge On Gains By Skyy and Aperol

Backed by double-digit organic growth, positive currency exchange effects and the recent addition of a trio of liqueur brands from William Grant & Sons, Italy’s Gruppo Campari achieved solid sales and profit growth in the first quarter of 2011. Continue reading →

Posted in News on May 12, 2011

Interview With Skyy Spirits Chairman and CEO Gerry Ruvo

Campari’s U.S. unit Skyy Spirits comprises around 22% of total company sales, making the U.S. the second-biggest market for Campari after Italy. With Campari today releasing its results for the first quarter of 2011, Shanken News Daily checked in with Skyy Spirits chairman and ceo Gerry Ruvo to see how the year is shaping up for Skyy’s portfolio. Continue reading →

Posted in News on May 12, 2011

Yellow Tail Unveils New National Ad Plans

Yellow Tail, the U.S. market’s top-selling imported wine brand, is ramping up its media spend with a new ad campaign in the coming weeks. Continue reading →

Posted in News on May 12, 2011

Strong Peso Hampers Concha y Toro Even As Sales Rise Sharply

Chilean winemaker Concha y Toro experienced impressive sales growth in the first quarter ended March 31, but a strong Chilean peso hurt profits. Continue reading →

Posted in News on May 12, 2011

News Briefs For May 12, 2011

• Crown Royal has launched “The Crown Life,” an integrated marketing campaign that celebrates “life’s crowning moments.” Continue reading →

Posted in News on May 12, 2011