Yearly Archive: 2012
News Briefs for December 13, 2012
•Cîroc vodka has renewed its partnership with hip-hop artist Rick Ross for a second year. Continue reading →
Posted in News on December 13, 2012Craft Brewing And Distilling News for December 13, 2012
•With just a few weeks left in 2012, Boston Beer Co. has raised projections on both depletions and earnings for the year. Continue reading →
Posted in News on December 13, 2012Cuervo Weighs Its Options After Failure Of Diageo Talks
Following the collapse of negotiations with Diageo over global distribution of Jose Cuervo, the Beckmann family is now seeking a new route to market for their 6.9-million-case brand, the largest Tequila in the world. Continue reading →
Posted in News on December 12, 2012News Briefs for December 12, 2012
•Beam Inc. has introduced the first extra añejo extension to its Casa Sauza Tequila range—Casa Sauza XA, Edición Limitada. Continue reading →
Posted in News on December 12, 2012Craft Brewing And Distilling News for December 12, 2012
•35 Maple Street, the spirits division of The Other Guys, has introduced Kirk and Sweeney craft rum. Continue reading →
Posted in News on December 12, 2012Diageo Vows To Retake Tequila Leadership And Mulls All Options—Including A New Product
Diageo is parting ways with Jose Cuervo, but Diageo North America president Larry Schwartz says his company will look to regain leadership of the Tequila category—either by creating its own brand or acquiring another one. Continue reading →
Posted in News on December 11, 2012
