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Long To Take Over At MillerCoors, As Kiely Retires

April 27, 2011

Tom Long is set to take the helm as ceo at MillerCoors effective June 1st, when current ceo Leo Kiely will retire. Long has been president and ceo of MillerCoors since its formation in 2008 via the merging of SABMiller and Molson Coors’ U.S. operations. Since September 2010, he has shared ceo duties with Kiely in preparation for the transition. Long spent 17 years with Coca-Cola Co before joining Miller Brewing in 2005.

Long assumes full leadership of the U.S. market’s second-largest brewer at a time when competition in the market is especially tough. MillerCoors’ sales to retailers declined 2.6% in the 12 months through March (according to the company’s recently released financial results), with its brand performances mixed. In 2011’s first quarter, while brands like Miller High Life and Keystone Light continued to struggle, Miller Lite turned positive, according to IRI data, and the group’s Tenth and Blake specialty and import unit has been growing at double-digits. Meanwhile, MillerCoors says it expects Coors Light to overtake Budweiser as the market’s second-largest beer brand by volume this year.

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