Exclusive news and research on the wine, spirits and beer business

Daily Archive: April 28, 2011

Interview: Caymus Vineyards Makes Bold Choice

With consumers feeling the squeeze of the U.S. economic downturn in mid-2009, upscale wine marketers faced an unenviable choice: maintain pricing in a difficult market, or reduce prices. While some high-end players opted to hold the line, Napa’s Caymus Vineyards went against the grain and revamped its pricing formula. Shanken News Daily recently spoke with Caymus owner Chuck Wagner to see how his bold choice has paid off. Continue reading →

Posted in News on April 28, 2011

New Flavor Explosion Highlights Rum Transformation

New flavors and brands have reshaped the rum category—particularly within the target audience of younger, legal-drinking-age consumers. This spring Bacardi is launching the latest flavor in its line, Bacardi Arctic Grape, while Captain Morgan remains heavily focused on Lime Bite, a lime-spiked spiced offering enjoyed with beer or lemon-lime soda. Continue reading →

Posted in News on April 28, 2011

News Briefs For April 28, 2011

• Beam Global Spirits & Wine’s recently unveiled Pucker Flavored Vodka range—featuring Sour Apple Sass, Grape Gone Wild, Cherry Tease and Citrus Squeeze extensions—is calibrated to take advantage of the rising trend of the flavored vodka category, says Gary Ross, senior brand manager, vodkas, for Beam. Continue reading →

Posted in News on April 28, 2011