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Monthly Archive: April 2011

New Flavor Explosion Highlights Rum Transformation

New flavors and brands have reshaped the rum category—particularly within the target audience of younger, legal-drinking-age consumers. This spring Bacardi is launching the latest flavor in its line, Bacardi Arctic Grape, while Captain Morgan remains heavily focused on Lime Bite, a lime-spiked spiced offering enjoyed with beer or lemon-lime soda. Continue reading →

Posted in News on April 28, 2011

News Briefs For April 28, 2011

• Beam Global Spirits & Wine’s recently unveiled Pucker Flavored Vodka range—featuring Sour Apple Sass, Grape Gone Wild, Cherry Tease and Citrus Squeeze extensions—is calibrated to take advantage of the rising trend of the flavored vodka category, says Gary Ross, senior brand manager, vodkas, for Beam. Continue reading →

Posted in News on April 28, 2011

Australian Wine’s Problems Persist In 2011, But Yellow Tail Stands Apart With Success

Australian wine is still struggling in the United States, once a booming market for the category. The top 10 Australian wine brands declined by an aggregate 5.2% in the U.S. market last year, according to Impact Databank, and their performance doesn’t appear to be improving in 2011. Continue reading →

Posted in News on April 27, 2011

Frost Throttles California’s Central Coast

California’s Central Coast region is recovering from one of its worst frosts in years, with as much as half of the 26,000-acre Paso Robles vineyard area seeing damage, and some plots likely to be entirely unusable. Continue reading →

Posted in News on April 27, 2011

As Beam Moves Toward Pure Play Status, Rivals Will Assess Strengths and Weaknesses

With Fortune Brands receiving shareholder approval for its spinoff plan yesterday, the company now is poised to reinvent itself as a pure play spirits company in the second half of this year. As the process unfolds, Beam’s global rivals will be assessing its various strengths and weaknesses. Continue reading →

Posted in News on April 27, 2011

Long To Take Over At MillerCoors, As Kiely Retires

Tom Long is set to take the helm as ceo at MillerCoors effective June 1st, when current ceo Leo Kiely will retire. Long has been president and ceo of MillerCoors since its formation in 2008 via the merging of SABMiller and Molson Coors’ U.S. operations. Continue reading →

Posted in News on April 27, 2011

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