News Briefs For May 11, 2011
May 11, 2011• Rémy Cointreau USA is launching Rémy Martin’s first clear spirit, Rémy Martin V, in the U.S. market this summer. Priced at around $40 per bottle, the new double-distilled, unaged expression is made from grapes, and is intended to be consumed neat or in a mixer or cocktail. Originally introduced into two test markets (Atlanta and San Francisco) last fall, Rémy Martin V will initially be available in New York, Los Angeles and Chicago before receiving a wider national rollout. The debut will be backed by a multi-platform marketing campaign.
• Anheuser-Busch has named Paul Chibe vice president, marketing, effective June 1. Reporting directly to Dave Peacock, head of A-B’s U.S. commercial division, Chibe will oversee development of Bud Light and Budweiser—both of which have seen softening sales. Prior to joining A-B, Chibe worked with Wm Wrigley Jr Co, most recently as vice president and general manager of U.S. Gum and Mints. He replaces Frank Abenante, A-B’s global vice president of brands and insight, who temporarily held the post after the departure of marketing vice president Keith Levy in January.
• Darden-owned Seasons 52 grill restaurant and wine bar has announced future locations for an expansion through 2011 and 2012. New locations include McLean, Virginia; Naples and Jacksonville, Florida; Oak Brook, Illinois and Garden City, New York; Santa Monica, California. Launched in 2003, Seasons 52’s wine lists have more than 100 bottled selections and more than 52 by-the-glass options. Launched in 2003, Season’s 52 currently has 17 locations, and will have 23 after the expansion.
• TGI Friday’s has significantly expanded its craft beer list and will offer a craft brew-paired menu this summer. Harpoon IPA, Magic Hat #9, New Belgium’s Fat Tire, Goose Island’s Honkers Ale, Abita Amber and Boulevard Wheat are among the new craft brands making their debut at TGI Friday’s alongside new seasonal dishes. Against a U.S. beer market whose sales fell by low single digits last year, craft beer grew by 11%.
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