News Briefs For May 11, 2011May 11, 2011
• Rémy Cointreau USA is launching Rémy Martin’s first clear spirit, Rémy Martin V, in the U.S. market this summer. Priced at around $40 per bottle, the new double-distilled, unaged expression is made from grapes, and is intended to be consumed neat or in a mixer or cocktail. Originally introduced into two test markets (Atlanta and San Francisco) last fall, Rémy Martin V will initially be available in New York, Los Angeles and Chicago before receiving a wider national rollout. The debut will be backed by a multi-platform marketing campaign.
• Anheuser-Busch has named Paul Chibe vice president, marketing, effective June 1. Reporting directly to Dave Peacock, head of A-B’s U.S. commercial division, Chibe will oversee development of Bud Light and Budweiser—both of which have seen softening sales. Prior to joining A-B, Chibe worked with Wm Wrigley Jr Co, most recently as vice president and general manager of U.S. Gum and Mints. He replaces Frank Abenante, A-B’s global vice president of brands and insight, who temporarily held the post after the departure of marketing vice president Keith Levy in January.
• Darden-owned Seasons 52 grill restaurant and wine bar has announced future locations for an expansion through 2011 and 2012. New locations include McLean, Virginia; Naples and Jacksonville, Florida; Oak Brook, Illinois and Garden City, New York; Santa Monica, California. Launched in 2003, Seasons 52’s wine lists have more than 100 bottled selections and more than 52 by-the-glass options. Launched in 2003, Season’s 52 currently has 17 locations, and will have 23 after the expansion.
• TGI Friday’s has significantly expanded its craft beer list and will offer a craft brew-paired menu this summer. Harpoon IPA, Magic Hat #9, New Belgium’s Fat Tire, Goose Island’s Honkers Ale, Abita Amber and Boulevard Wheat are among the new craft brands making their debut at TGI Friday’s alongside new seasonal dishes. Against a U.S. beer market whose sales fell by low single digits last year, craft beer grew by 11%.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.