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Palm Bay To Add Trimbach To Portfolio

May 16, 2011

Palm Bay International has formed a partnership that will bring one of the biggest names in Alsatian wines into its portfolio. Earlier today, Palm Bay announced that it will become exclusive importer and marketer of Maison Trimbach’s wines and spirits, effective July 1, 2011. Maison Trimbach has been producing wine in Alsace since 1626, and the winery’s day-to-day operations are currently handled by brothers Pierre and Jean Trimbach, who represent the 12th generation of the Trimbach family to be involved with the storied winemaker.

“The Trimbach family has represented the benchmark of stellar quality wines from the renowned Alsace region for nearly 400 years,” said Palm Bay International chairman David Taub. “We are honored to be working with a family estate of this caliber, integrity and prestige, and look forward to expanding the reach of their outstanding portfolio in the U.S. marketplace.” Palm Bay’s dedicated French wine unit, Esprit du Vin, will handle Trimbach’s Classic Wines, Gold Labels & Estate Reserves, Late Harvest Grand Vins and Eaux de Vies labels.

Diageo Chateau & Estate had been handling Trimbach in the U.S., where the label’s annual volumes have been around 30,000 cases. Trimbach currently leads the Alsatian category in the U.S. market, accounting for around one third of its sales. Diageo, calling its relationship with Trimbach “a fruitful partnership for many years,” said that both parties decided it was time for a change. “We’re proud of our relationship with Diageo Chateau & Estate and credit them for making Trimbach the leading Alsatian wine brand in the U.S.,” said Jean Trimbach.

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