Exclusive news and research on the wine, spirits and beer business

News Briefs for June 1, 2011

June 1, 2011

• Applebee’s is relocating its headquarters from Lenexa, Kansas to Kansas City, Missouri in a move that should be completed by the end of September. The new headquarters will accommodate nearly 400 employees and a new culinary center.

• Beam Global Spirits & Wine’s Courvoisier label has rolled out Courvoisier Rose in the U.S. A blend of Courvoisier Cognac and French red wine grapes, the 18%-abv Courvoisier Rose is described as a lower-alcohol alternative to traditional Cognac that Courvoisier hopes will appeal to a broad array of consumers. Priced at $24.99 a 750-ml., the new offering is currently available nationwide, joining the recently released Courvoisier 21 and Courvoisier 12 in the Courvoisier Connoisseur Collection.

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