Exclusive news and research on the wine, spirits and beer business

News Briefs for June 1, 2011

June 1, 2011

• Applebee’s is relocating its headquarters from Lenexa, Kansas to Kansas City, Missouri in a move that should be completed by the end of September. The new headquarters will accommodate nearly 400 employees and a new culinary center.

• Beam Global Spirits & Wine’s Courvoisier label has rolled out Courvoisier Rose in the U.S. A blend of Courvoisier Cognac and French red wine grapes, the 18%-abv Courvoisier Rose is described as a lower-alcohol alternative to traditional Cognac that Courvoisier hopes will appeal to a broad array of consumers. Priced at $24.99 a 750-ml., the new offering is currently available nationwide, joining the recently released Courvoisier 21 and Courvoisier 12 in the Courvoisier Connoisseur Collection.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : , , ,

Get your first look at 2018 data and 2019 projections for the wine and spirits industries. Order your 2019 Impact Databank Reports. Click here.

Previous :  Next :