ChocoVine, Surging Towards 1 Million Cases, Joins Forces With The Wine GroupJune 1, 2011
The Wine Group has added fast-rising ChocoVine to its portfolio via a U.S. distribution agreement with brand owner Clever Imports LLC. Effective immediately, TWG’s Annuity Brands sales organization will handle ChocoVine across the U.S. market. Terms of the pact weren’t disclosed.
Produced in the Netherlands, ChocoVine is a blend of Dutch chocolate and French Cabernet Sauvignon. ChocoVine Original, Raspberry and Espresso are available nationally at a suggested retail price of $13 a 750-ml. bottle. ChocoVine sold roughly 90,000 cases in 2009 before jumping to 450,000 cases in 2010, according to TWG, and the wine marketer—the third-largest in the U.S.—sees plenty of upside for its new addition. “We expect to close in on 1 million cases this year,” says TWG COO Ken Lizar.
Annette Alvarez-Peters, assistant general merchandise manager-wine, spirits & beer for Costco (the country’s biggest wine retailer) and David Trone, co-owner of Total Wine & More, the largest privately-owned, multi-state beverage alcohol retailer in the U.S, both recently told Shanken News Daily that chocolate-based wines are among their hottest products.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.