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News Briefs for June 3, 2011

June 3, 2011

•Heineken NV has made regional president appointments in Asia Pacific and Africa & Middle East. Siep Hiemstra, currently president of Heineken Asia Pacific, will move over to lead the Africa & Middle East division in the same role. He replaces Tom de Man, who is retiring after a 40-year career with the brewer. Replacing Siemstra as president of Asia Pacific will be Theo de Rond, currently general manager of Heineken’s joint venture Compania Cervecerias Unidas (CCU) in Chile. De Rond, whose replacement in Chile is yet to be named, will be joining Heineken NV’s executive committee. The leadership changes will take effect August 1st.

•Serrales USA has made several sales appointments aimed at growing its DonQ rum brand. D’Shawn Kerrin, with experience with Frederick Wildman & Sons and Southern Wine & Spirits, has been named western regional sales manager. Carl Russo, who has held senior sales positions with Ascentia, Diageo Chateau & Estate and Kobrand, has been named southwest regional sales manager. Rob Ortiz, formerly of Nolet Spirits, will lead sales operations for Serrales in the northeast as that division’s regional manager. Meanwhile, Serrales USA veteran Tom Conte has been named to direct the company’s on-premise national accounts business across the country (he previously oversaw the group’s national accounts business in the northeast).

•Palm Bay Imports has added Barolo producer Fontanafredda to its portfolio. Piedmont-based Fontanafredda has been majority-owned by Eataly co-owner Oscar Farinetti since 2008. The winery recently launched a new Volumi Bollati series of wines packaged in 85% recycled glass and sized according to the classic Italian osteria system, featuring a half-liter (suggested for 2 people), a one-liter (4 people), and a 1.5-liter (6 people). The Volumi Bollati series initially rolled out with Fontanafredda’s Barolo Serralunga d’Alba wine.

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