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News Briefs for June 8, 2011

June 8, 2011

•After selling its Widmer winery to Hazlitt 1852 Vineyards last year, Constellation has made a $16.5 million investment to expand production at its Canandaigua winery and create a new warehouse and distribution center nearby, which will become one of the company’s North American distribution hubs. The winery investment will allow Constellation to bring production of former Widmer-made brands like Manischewitz and Arbor Mist to Canandaigua, along with adding bottling for other brands like Red Guitar and Marcus James. Constellation says the Canandaigua distribution center will handle about 10 million cases a year, or about one-fifth of Constellation’s U.S. wine production.

•Crown Imports’ Corona Extra has introduced two new television spots under its “Find Your Beach” U.S. campaign. Developed by ad agency Cramer-Krasselt and launched earlier this month, the “introspective” spots depict “everyday situations transforming into picture-perfect settings,” according to Corona. The ads join the campaign’s existing Facebook and outdoor components, and also follow the brand’s “Corona Beach Getaway” sweepstakes, which launched nationwide last month.

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