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Wines Priced at 9 Dollars And Above Show 9.5 Percent Value Growth, Nielsen Says

June 14, 2011

Table wine sales increased 3.2% by volume in the 52-week period ending May 28, to 126.8 million cases, and 4.2% by value, to $9.5 billion, according to Nielsen.

Table wines priced at $9 and over a 750-ml. bottle grew 11% by volume and 9.5% by value in the 52 weeks ended May 28, according to Nielsen, outperforming wines priced under $9 a 750-ml. (+1.2% by volume, +0.5% by value).

The fastest-growing major table wine varieties by volume in the period were Pinot Noir (+13.2%), Riesling (+12.2%) and Pinot Grigio (+10.5%). White table wines (+6.4% by volume) outperformed reds (+2.5%) and blush wines (-5.2%).

Domestic table wines (+4.1% by volume) outperformed imports (+0.4%) in the most current 52-week period. Among import types, the fastest growth was recorded by New Zealand (+34.2% by volume), Argentina (+18.7%) and Germany (+10.3%).

The Nielsen channels account for 40% of the total U.S. wine table market by volume, as estimated by Impact.


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