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Spirits Growth Slips To 1.8 Percent, Wine Up 4.8 Percent In Latest Scan Data

June 24, 2011

Wine and spirits volume growth in food and drug stores held roughly steady over the past month, according to SymphonyIRI group, with spirits showing 1.8% growth in the 52 weeks through June 12 (down from 2.1% a month earlier), and wine coming in up 4.8% in 2011 year-to-date through June 12 (against 4.7% growth a month earlier).

In spirits, the Irish whiskey (+24.1%), imported vodka (+13.7%), single malt Scotch (+10.6%) and Cognac (+7.9%) categories made sturdy progress in the last 52 weeks, while the slides of blended Scotch (-6.1%) and non-Cognac brandy (-3.5%) continued. Among the 50 largest brands by volume, lower-priced vodkas like Wolfschmidt (+47.8%), Barton (+18.2%), Gilbey’s (42.4%), Kamchatka (+20%), UV (+21.1%) and Burnett’s (+11.4%) continued to rise quickly. Sauza (+19.2%), Sailor Jerry (33.1%) and Svedka (26.9%) also had strong showings, as did Pinnacle, Tito’s, Camarena Tequila and Skinnygirl, all of which rose by triple-digits.

In wine, domestics (+5.6%) are outperforming imports (+1.3%) so far in 2011, with whites (+7.9%) rising ahead of reds (+4.5%). Pinot Grigio, Pinot Noir, red blends, Moscato and sparklers (especially Prosecco (+86.4%)) continue to be hot. By brand, big-volume players like Franzia (+5.2%), Barefoot (+27.5%), Sutter Home (+7.6%) and Woodbridge (+5.5%) are tacking on more cases at high rates, while Cavit (+28.3%), Ménage à Trois (+30.8%), Cupcake (up triple-digits) and Bogle (+16.2%) have also prospered. Vendange (-21.5%), Fetzer (-10.4%) and Livingston Cellars (-5.8%) were among the declining brands through mid-June.


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