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Domestic Wines Drive U.S. Market Growth In Latest IRI Data

August 19, 2011

Domestic wines continue to drive both volume and value growth in the U.S. wine market, according to the latest figures from SymphonyIRI, which tracks sales in the food/drug/convenience channels accounting for about 30% of the market. In the 52 weeks through August 7, domestic table wines grew 6.7% by value and 5.4% by volume in IRI channels, with imports rising 1.5% by value and 1.6% by volume. Table wines overall have seen a good run in the past quarter, with growth running at 6.2% by value and 5% by volume over the past 12 weeks, again driven by domestics, which achieved 7.6% value growth on a 6.1% volume increase for the period. In the last four weeks, table wine growth has slowed slightly, to 5.3% by value and 4.4% by volume for the total market, with domestics up 6.7% by value and 5.6% by volume and imports up 0.3% by value and down 1.4% by volume during that time.

White wines continued to outpace reds in IRI’s data, with whites’ dollar sales up 7.4% compared with reds’ 6.8% increase in the past 12 weeks. Red blends continue to soar—value and volume were up 30% and 27% in the past 12 weeks respectively. By region, California (+7.9%), Oregon (+11.3%), Argentina (+29.2%) and New Zealand (+17%) continued to advance swiftly by value over the 12-week period. Chile, under pressure from its rising peso, saw value growth turn negative by 1.9% over the past month. Sparkling wines kept up their strong performance, rising 11.2% in dollar sales as a category in the quarter.

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