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News Briefs for August 25, 2011

August 25, 2011

•According to Bordeaux trade group Le Conseil Interprofessionnel du Vin de Bordeaux (CIVB), the region is set to experience a 35% rise in annual turnover—from around €3.4 billion ($4.9b) to €4.6 billion ($6.6b)—within the next five years. The projection is based on factors including a predicted 600,000-hectoliter production increase, the overall shift to higher-end Bordeaux and rising demand in Asia, particularly China. Bordeaux currently produces around 5 to 6 million hectoliters per year, contributing roughly 20% of France’s AOC-classified wine production. Bordeaux sales to China have doubled every year for the last five years, according to data from the CIVB.

•Beam Global Spirits & Wine, Inc. has appointed Debora Boyda as general manager of the Mixables Category Business Team, which includes the company’s vodka, rum, Tequila and premix cocktail business. She succeeds and will report to Pryce Greenow, who has been promoted to vice president, group general manager at Beam. Before joining Beam, Boyda served as co-founder and president of Interplay Ideas, a Chicago-based strategic innovation consultancy. Previously, she served as vice president of marketing at Miller Brewing Co., and prior to that, spent nearly 20 years in key positions at ad agencies such as Ogilvy & Mather and Leo Burnett Worldwide, Inc. Beam’s Mixables division is led by Sauza Tequila and Cruzan rum, while the recently acquired Skinnygirl cocktail line continues to enjoy rapid growth.

•Napa Valley-based Wilson Daniels Ltd is launching an eponymous line of varietal wines in the U.S. this month. Priced at $10-$15 a 750-ml. and sourced from vineyards in California’s Central Coast, the line will include Wilson Daniels-branded Chardonnay, Pinot Noir, Cabernet Sauvignon, Merlot and Sauvignon Blanc offerings. The new additions join a Wilson Daniels portfolio that includes wines from California, Oregon, Australia, France, Hungary, Italy and New Zealand.

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