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Daily Archive: September 12, 2011

Diageo Creates New Unit For Niche Spirits Brands

Aiming to create a major growth avenue for its niche spirits brands in the U.S. market, Diageo North America has formed Catalyst, a new business unit with a portfolio of 28 brands currently totaling 2.7 million cases and roughly $250 million in annual sales revenue, equal to about 6% of Diageo’s total U.S. spirits volume. Continue reading →

Posted in News on September 12, 2011

Treasury Begins Reorganization With Naming Of New Rosemount MD

Treasury Wine Estates has begun its move toward a more brand-focused organizational structure, which will see five new brand managing director positions and a chief supply officer created on its executive team “to complement the already existing regional and corporate structure,” in the words of the company. Continue reading →

Posted in News on September 12, 2011

News Briefs for September 12, 2011

• Sonoma-based V2 Wine Group, the partnership between industry veterans Dan and Katy Leese and entrepreneur Pete Kight, is set to begin handling national sales and marketing for Santa Maria’s Qupé Wine Cellars, effective immediately. Continue reading →

Posted in News on September 12, 2011