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Treasury Begins Reorganization With Naming Of New Rosemount MD

September 12, 2011

Treasury Wine Estates has begun its move toward a more brand-focused organizational structure, which will see five new brand managing director positions and a chief supply officer created on its executive team “to complement the already existing regional and corporate structure,” in the words of the company. “The new structure is going to enable us to allocate our resources to growth opportunities and optimize returns for our business as a whole,” said Treasury CEO David Dearie.

The first of these new appointments was unveiled today, with Angus McPherson named to the post of managing director, Rosemount. McPherson brings 10 years of global wine industry experience, including senior leadership roles with Brown-Forman and Casella Wines, with which he was most recently export sales manager. In his new role, McPherson will be responsible for setting and driving the strategic direction of the Rosemount brand business unit.

Rosemount is set for a relaunch in 2012, following up on Treasury’s relaunch of Beringer this year. Epitomizing the broader struggles of the Australian wine category, Rosemount has lost roughly half its volume in the U.S. market since 2005, and seen a decline of nearly 1.5 million cases since hitting its high-water mark of 1.9 million cases in 2003. In 2010, the brand’s U.S. sales were down 26% to 430,000 cases, according to Impact Databank.

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