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Spirits Sales Up 2.4 Percent In 52 Weeks Through September 4, IRI Numbers Show

September 15, 2011

Spirits volume growth in food and drug stores accelerated over the past two months, according to SymphonyIRI group. Spirits showed 2.4% growth in the 52 weeks through September 4, up from a 1.8% growth rate in 52-week period through June 12.

Growth in the 52 weeks to September 4 was even faster on a dollar basis (+2.9%). Irish whiskey (+24.1%), imported vodka (+14.9%), single malt Scotch (+10.6%) and Cognac (+9.3%) made solid progress in the period, while the downturns for blended Scotch (-5.9%) and non-Cognac brandy (-3.3%) continued. Spirits in the super-premium-and-above tier (at least $15 a bottle in food/drug stores), surged 7.2% by volume in the latest 52-week period, outperforming spirits priced below $15 (+1.4% by volume).

Among the 200 largest brands ranked by dollar sales, triple-digit volume growth was recorded by Pinnacle, Tito’s, Camarena Tequila, Skinnygirl, Malibu ready-to-drink cocktails and The Kraken rum. Among the 10 largest-selling brands in food/drug stores, Svedka had the fastest volume growth in the latest 52-week period (+22.4%).

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