Exclusive news and research on the wine, spirits and beer business

News Briefs for September 19, 2011

September 19, 2011

Brown-Forman is rolling out new limited edition packaging for Tuaca liqueur in the U.S. market. Tuaca’s new design, created by celebrity tattoo artist Corey Miller, includes the image of two lions rendered in thermochromatic ink that changes color from silver to blue when the bottle has been chilled to the right temperature. “The label was designed with not only the consumer in mind, but also on-premise bars and restaurants, as it will indicate the perfect temperature to serve Tuaca chilled or when combined with other ingredients for shots like the Lemon Drop,” said brand manager Tracey Johnson. The Tuaca “Perfect Chill” variant is rolling out October 1 at $22 a bottle. Tuaca sells around 130,000 cases in the U.S. annually.

E&J Gallo’s Bella Sera Wines has launched a new varietal to the U.S. market—a 2010 Moscato. Bella Sera Moscato is made from grapes sourced in the Puglia region along the southeastern coast of Italy. The brand’s portfolio already includes Chianti, Pinot Grigio, Pinot Noir and Merlot, with the wines available in 750-ml. ($7-$9) and 1.5-liter bottles ($12-$14).

• Continuing the seasonal spirits extension theme it’s employed with Beefeater gin (Beefeater summer and winter-themed special editions appeared last year), Pernod Ricard USA will introduce Malibu Rum Winter, a limited edition to be available from October through December at $13.99 a bottle. Malibu Winter is a blend of Caribbean rum with real coconut flakes suspended in the liquid which, when consumed, dissolve slowly in the mouth. Brand manager Sheila Senhouse says Malibu Winter will “attract current and new consumers to the brand by offering a unique drinking experience during this non-traditional Malibu consumption season.” After sliding by 65,000 cases in the U.S. from 2007 through 2009, Malibu righted the ship in 2010, increasing 1.9% to 1.635 million cases, according to Impact Databank.

• Super-premium sake Hiro is entering the U.S., initially with selected restaurants and retailers across the metro New York market. The Hiro line includes two Japanese sakes—Junmai Sake (Hiro Red) and Junmai Ginjo Sake (Hiro Blue)—that can be mixed in cocktails or sipped on their own. Junmai Sake, which is traditionally served warm, sells for $29.99. Junmai Ginjo Sake is meant to be served chilled or in a cocktail and sells for $39.99. Sake consumption in the U.S. rebounded from a down year in 2009 to jump 12% to 1.93 million cases in 2010, according to Impact Databank, and has seen significant trading up activity despite the down economy.

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