Wine Volume Jumps 7.3 Percent In Control States In August, Spirits Up 6.4 Percent
September 30, 2011U.S. control states saw wine volume rise by 7.3% in August, up sharply from a 2% growth rate in July, according to NABCA. That increase brought wine’s 12-month rolling growth rate to 3.5%, up from 3.2% in the 12 months ended in July. Pennsylvania (the largest control state for spirits and wine, up 5.7%), Mississippi (up 6.3%), Utah (up 36%, partially owing to an extra week in its sales period versus last year), Montgomery County Maryland (up 10.9%) and Wyoming (up 8.9%) all enjoyed strong gains.
Control state spirits volumes were up 6.4% in August and 3% in the past 12 months, a slight improvement from 2.7% growth in the 12 months through July. Alabama, Iowa, Idaho, Montgomery County Maryland, Maine, Mississippi, Montana, North Carolina, Ohio, Oregon, Pennsylvania, Utah, Virginia, Washington, and Wyoming all posted volume growth above their 12-month trends in August. On the value side, shelf dollars for spirits rose 7.6% for the month and 3.8% over the past 12 months. (Utah’s extra sales week added around half a percentage point to overall control state spirits volume and value for August.)
Fastest-growing control state spirits categories Irish whiskey and vodka, respectively, both picked up speed last month, with the former rising 22.4% by volume against a 12-month rate of 20.1%, and the latter posting 8.3% growth in August, against a 12-month rate of 5.7%. In fact, August was a good month across the board. All spirits categories—including brandy/Cognac, Canadian whisky, cocktails, cordials, domestic whiskey, gin, Irish whiskey, rum, Scotch, Tequila, and vodka—saw growth outpacing their rolling 12-month rate
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