Domestic Wines Still Rising, But Off Slightly In Last Four Weeks: IRIOctober 13, 2011
With the U.S. economy still facing an uphill climb, the domestic segment that’s been driving the U.S. wine category in food/drug/convenience channels has seen momentum slow slightly over the past few months. Volume and value growth for domestic wines in those channels in the four weeks through October 2 came in at 5.2% and 7.1% respectively, according to the latest SymphonyIRI data. That compares with 6.8% and 8.4% increases respectively in the 24 weeks through Oct 2, and 6.0% and 7.3% increases for the year to date.
Imports too have tailed off slightly, with their four-week volume and value percentage growth showing a 0.2% decline and a 1.1% increase respectively, compared with 0.7% and 1.5% volume and value rises respectively in the year to date. Overall, U.S. food/drug/convenience channels—which account for around 30% of the wine market—registered total table wine volume and value increases of 4.2% and 5.8% in the past four weeks, compared with 5.0% and 6.0% increases over the year to date.
Among the top wine brands in IRI channels, most saw a slight dropoff in the pace of growth, mirroring the market. Over the last 12 weeks, star performers Barefoot (+24.6%), Gallo Family Vineyards (+16.8%), Cupcake (+134.5%), Ménage à Trois (+14.9%), Rex Goliath (+44.7%) and La Crema (+20.0%) were all up double-digits by value. Meanwhile, over the past four weeks, premium brands Kendall Jackson Vintners Reserve, Clos du Bois and Robert Mondavi Private Selection bucked the general trend, with each rebounding to post positive value growth for the month despite still showing declines over the past 12 weeks.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
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