Brauer To Lead Beringer As Part Of Treasury Revamp, Other Key Appointments Also NamedOctober 21, 2011
As Treasury Wine Estates reorganizes its global operations from a regional- to a brand-centric structure, the company has named Stephen Brauer managing director of Beringer, its top-selling brand. Brauer has served as Treasury’s managing director, Americas, since April 2009 (he previously led Pernod Ricard USA’s wine unit). In that role, he has gained an intimate knowledge of the Beringer brand, which sells roughly 75% of its 9 million cases in the U.S. market.
Treasury, which announced its plans to reshape its leadership structure in August, has also appointed Simon Marton as managing director of Wolf Blass and Stuart McNab as chief supply officer. Marton, who joined Mildara Blass in 1997, will transition from his current role as Treasury’s marketing director for ANZ (Australia and New Zealand). McNab, currently Treasury’s director of wine production for ANZ, was previously executive general manager, grape production, at Southcorp.
All three new appointees will report directly to Treasury CEO David Dearie. They will assume their new positions once Treasury finalizes its reorganization, which is expected to occur by January 2012. The company made another key appointment in September, when it named Angus McPherson managing director of Rosemount. McPherson, who came to Treasury from Casella Wines, where he was export sales manager, began his new role on October 1.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.