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Daily Archive: November 18, 2011

Diageo Claims Edge In Key Multicultural Segment

Diageo is projecting that multicultural consumers will account for 80% of value growth across core spirits categories by 2015, and the company is aggressively courting that segment with an array of initiatives involving several of its top brands. Continue reading →

Posted in News on November 18, 2011

News Briefs for November 18, 2011

•Diageo’s global distribution pact with Jose Cuervo Tequila expires in just over 18 months, and CEO Paul Walsh says renewal will require some changes to the deal. Continue reading →

Posted in News on November 18, 2011