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Terlato Bolsters Argentina Lineup Via Link With Javier Catena’s Cuarto Dominio

December 6, 2011

Terlato Wines has enhanced its position in the U.S. imported wine market’s hottest category—Argentine Malbec—with a new agreement to handle Bodega Cuarto Dominio, a high-elevation winery in the Mendoza region led by fourth-generation vintner Javier Catena. Terlato is introducing four new wines from Cuarto Dominio to the U.S. market, as well as one wine that’s already on the market.

Three of the new wines are Malbecs: Tolentino Winemaker’s Selection Malbec ($15), which honors Javier Catena’s great-grandfather Nicolas, who emigrated to Argentina from the Italian town of Tolentino; Chento Malbec Vineyard Selection ($20), named for a longtime vineyard worker; and a small-production Reserve blend from two small blocks in Cuarto Dominio’s San Carlos vineyard ($50).

The lone non-Malbec among the new Cuarto Dominio wines is the Tolentino Winemaker’s Selection Pinot Grigio. Terlato will also market Cuarto Dominio’s existing Lote 44 brand ($12 a 750-ml.), which features a Malbec and a Pinot Grigio.

Propelled by Malbec’s surging popularity, Argentine wine continues to flourish in the U.S. market. The category was up by 18.9% to 2.3 million cases for the 52 weeks ending November 12, according to Nielsen, which covers the food, drug, liquor and convenience store channels. Terlato also handles another Argentine label, Tamari.

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