Sparkling Wines Bubbling Over: SymphonyIRI
December 12, 2011While table wine comprises the lion’s share of the U.S. wine market, sparkling wines have been outperforming the industry, according to the most recent data from Chicago-based SymphonyIRI Group. Off-premise sparkling wine volumes increased 9.3% in the 52-week period ending November 27 to nearly 3 million cases, while value rose 9.6% to $349.5 million. Table wines, meanwhile, grew 5% by volume and 6.3% by value in the same period.
Andre, Cook’s and Korbel remain the nation’s biggest sparkling wine brands, but Barefoot Bubbly, Verdi, Piper Sonoma and Mumm Napa are all seeing double-digit growth by value and volume. The $8-$12.99 segment is the fastest-growing sector, with double-digit growth posted by the higher-priced $13-$17.99 and $18-$34.99 segments. Imports have outpaced domestic sparkling wines, according to SymphonyIRI, particularly those from Italy and up-and-coming Australia. Prosecco recorded the most impressive growth year-to-date among all sparkling wine styles, surging 77% by volume and 70% in dollar terms.
| Sparkling Wine Sales by Origin in Food/Drug/Convenience Stores (year-to-date ending 11/27/11) |
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| Origin/Segment | Dollar Sales (millions) |
Percent Change |
Sales Volume (thousands of 9-liter cases) |
Percent Change |
Average Price (per 750ml) |
|---|---|---|---|---|---|
| Domestic | $217.5 | 6.2% | 2,117 | 5.2% | $8.56 |
| Imported | $132.0 | 15.7% | 856 | 21.0% | $12.85 |
| Italy | $54.2 | 19.9% | 445 | 20.6% | $10.15 |
| Spain | $24.5 | 3.6% | 225 | 5.5% | $9.09 |
| France | $40.5 | 5.2% | 77 | 5.5% | $43.83 |
| Australia | $5.1 | 56.7% | 49 | 71.0% | $8.58 |
| Less than $8.00 | $106.6 | 2.5% | 1,454 | 2.8% | $6.11 |
| $8.00 – $12.99 | $144.3 | 16.0% | 1,139 | 18.1% | $10.56 |
| $13.00 – $17.99 | $46.7 | 11.3% | 259 | 12.3% | $15.04 |
| $18.00 – $34.99 | $13.6 | 12.1% | 50 | 15.6% | $22.73 |
| $35.00 & over | $38.2 | 5.1% | 71 | 5.1% | $44.66 |
| Total Sparkling* | $349.5 | 9.6% | 2,973 | 9.3% | $9.80 |
| * addition of columns may not agree due to rounding
Source: SymphonyIRI Group |
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Tagged : Prosecco, sparkling wine
