Exclusive news and research on the wine, spirits and beer business

News Briefs for December 20, 2011

December 20, 2011

Treasury Wine Estates has reduced its global workforce by approximately 5%. The job cuts—which included 30 of the company’s Napa County-based employees—are the result of Treasury’s ongoing organizational restructure following its split from former parent group Foster’s earlier this year. The revamp has also extended to Treasury’s U.S. distribution system, which earlier this year underwent changes across about half the company’s U.S. markets. A second phase of the distribution realignment is expected to commence in the coming months. Treasury employs around 4,000 workers worldwide across 12 countries.

•Daily deals website LivingSocial has expanded its online service to 15 new North American markets. Eight of those—Ann Arbor, Michigan; Buckhead, Georgia; Harrisburg, Pennsylvania; Napa/Sonoma, California; Northern Denver; Ocean/Monmouth, New Jersey; Olympia, Washington; and Southern New Hampshire—have access to LivingSocial’s families-specific offers, which are now available in 216 markets. The remaining seven markets—Asheville, North Carolina; Central Illinois; New Haven, Connecticut; Ogden, Utah; Fraser Valley, British Columbia; Kingston, Ontario; and Saskatoon, Saskatchewan—have access to LivingSocial’s daily deals, which are now available in 627 markets. Meanwhile, the group has extended its LivingSocial Gourmet invitation-only deals site for high-end restaurants to Boston and Atlanta. LivingSocial Gourmet launched in Washington, D.C. in October and then extended to San Francisco, New York, Philadelphia and Portland, Oregon in the weeks after. Further expansion on the Gourmet service is slated for 2012. LivingSocial says it now has more than 35 million active users in the U.S.

•The Whole Foods in the Time Warner Center in New York City has opened a bar called On Tap, located next to the supermarket chain’s registers. On Tap serves bottled and draft beer, the majority of which are from New York breweries like Brooklyn Brewery, Blue Point Brewing Co. and Ithaca Beer Co. Draft selections can also be purchased by the growler. On Tap also offers eight wines by the glass and various pub food items like hot dogs, chili and pulled pork.

•Danny Meyer has opened a new outpost of his Shake Shack burger chain in Brooklyn, New York. The new unit is the first to open in Brooklyn and the seventh within New York City, where the chain debuted in Madison Square Park in 2004. The Brooklyn Shake Shack will serve the eatery’s signature burgers, hot dogs and fries, along with some new, Brooklyn-exclusive menu items like specialty custards. Shake Shack currently has 12 U.S. locations and 2 international locations in Dubai and Kuwait.

 

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