Exclusive news and research on the wine, spirits and beer business

Sean Combs Looks To Enter Tequila Category

December 21, 2011

Sean “Diddy” Combs—already a player in the spirits industry through his 50/50 partnership with Diageo on Cîroc vodka—says he will likely enter the Tequila category within the next year. Combs told E! Online he’s been making frequent trips to Mexico to find a potential Tequila brand with whom to partner. “In the next year, you will probably see me going toe to toe with (Patrón),” Combs said. He and Diageo recently unveiled a new ad campaign for Cîroc, which is expected to pass the 1-million case mark in U.S. sales this year.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : , ,

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.

Previous :  Next :