News Briefs for December 23, 2011December 23, 2011
•W.J. Deutsch & Sons, Ltd. has agreed to become the exclusive importer of upscale Spanish liqueur Licor 43, effective March 1, 2012. The addition of Licor 43 to Deutsch’s burgeoning spirits lineup extends the White Plains, NY-based company’s relationship with brand owner Diego Zamora. Deutsch already handles the rest of Zamora’s spirits and wine portfolio in the U.S, including Villa Massa Limoncello and Ramon Bilbao wines, among others. Licor 43, which retails for around $26 per 750-ml., sells around 30,000 cases annually in the U.S. It’s been marketed in the U.S. by William Grant & Sons USA since 1994. Launched in 2009, Deutsch’s spirits division currently includes Luksusowa vodka, Landy Cognac, Original Moonshine, Adult Chocolate Milk and Villa Massa.
•Pernod Ricard’s Absolut vodka has released Absolut Gräpevine, an all-natural white grape, dragon fruit and papaya flavored extension. Priced at $21 a 750-ml., Absolut Gräpevine will also be available in 1-liter and 50-ml. sizes. The new expression, which is targeted toward the cocktail and mixology crowd, officially rolls out on- and off-premise in January 2012. Meanwhile, Gräpevine follows Absolut’s recent launch of Absolut Miami, a passion fruit and orange blossom flavored offshoot. Absolut Miami is the sixth addition to the brand’s limited edition City Series range, which has previously featured variants inspired by Boston, Brooklyn, Los Angeles, New Orleans and San Francisco.
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