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Craft Player New Belgium Brewing Unleashing Flurry Of New Products

January 25, 2012

Colorado’s New Belgium Brewing, which has annual sales of more than 9 million (2.25-gallon) cases, has unveiled the first two entries in its 2012 Lips of Faith series—Biere de Mars and Cocoa Molé. Brewed with barley, oats and wheat malts, Biere de Mars (6.2% ABV) is characterized by earthy tones and flavors of ripe mango and lemon verbena. Cocoa Molé (9% ABV), meanwhile, is brewed with caramel-80, chocolate, dark chocolate malts and chocolate rye, and then combined with ancho, guajillo and chipotle chilies for a sweet and spicy flavor. The limited edition beers will be available on draft and in 22-ounce bombers now through April in select states at prices varying by market.

Two more new products will be added to New Belgium’s lineup this year: a pale ale called Dig, set to launch in February, and a pale lager called Shift to follow. The latter will be available only in 16-ounce cans. New Belgium’s flagship Fat Tire and Ranger IPA are also slated for upcoming releases in the can format.

 

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