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Fast-Rising Vintage Point Unveils Flurry Of New Labels

March 27, 2012

Sonoma-based Vintage Point, one of the fastest-growing U.S wine marketers, is capitalizing on its rapid rise by introducing five new labels—all in the $10-$20 range—to its portfolio. Vintage Point’s new brands include four imports and one domestic line. The import brands are Makara ($12), a Sauvignon Blanc from Marlborough, New Zealand; Mountain Door ($10), a Malbec from Argentina; If You See Kay ($20), a Cabernet Sauvignon blend made with grapes sourced from Lazio, Italy; and Lo Nuevo, a Spanish line of six offerings from estate-grown vineyards: including a Garnacha, a Merlot, a Verdejo and a Monastrell-Syrah priced at $10; and an Albarino and a Tempranillo priced at $15.

On the domestic side, as reported by Shanken News Daily late last year in an interview with Vintage Point managing director David Biggar, the company is releasing two California blends under its new Lunatic label. The red is a blend of Sangiovese, Cabernet, Zinfandel and Souzão. The white is a blend of Albarino, Malvasia Bianca and Chardonnay.

While best known for Layer Cake, which recently earned an Impact “Hot Brand” award after rising by 39% to 350,000 cases in the U.S. market in 2011, Vintage Point enjoyed strong growth across its 15-brand portfolio last year, when it sold around 600,000 cases. “Nearly every brand is showing growth,” said Biggar. “We’re careful to limit our portfolio and keep a tight client list. We don’t believe we can carry 40 brands like larger companies.” However, with the addition of its five new brands and the expectation of ongoing growth for Layer Cake—which Biggar is projecting to advance by around 20% annually over the next three years—Vintage Point is clearly thinking big.

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