Monthly Archive: March 2012
News Briefs for March 29, 2012
•Diageo is making progress on its bid to acquire an equity stake in Jose Cuervo Tequila, Reuters reports, quoting unnamed sources. Continue reading →
Posted in News on March 29, 2012Targeting 1-Million-Case Mark, William Grant Backs Tullamore Dew With $50 Million Distillery
With competition heating up in Irish whiskey—one of the global spirits market’s hottest categories—William Grant & Sons is making a major play to ramp up and gain greater control of production for its Tullamore Dew brand. Continue reading →
Posted in News on March 28, 2012Impact Seminar Snapshot: Stephen Rust On Prospects For Diageo’s New Catalyst Division
Last September, Shanken News Daily reported exclusively that Diageo North America had formed a new unit, Catalyst, devoted to handling 28 niche brands from a variety of spirits categories, totaling around 2 million cases. Continue reading →
Posted in News on March 28, 2012News Briefs for March 28, 2012
•Craft Brew Alliance (CBA) has unveiled Omission, a gluten-free beer brand launching this spring. Continue reading →
Posted in News on March 28, 2012Fast-Rising Vintage Point Unveils Flurry Of New Labels
Sonoma-based Vintage Point, one of the fastest-growing U.S wine marketers, is capitalizing on its rapid rise by introducing five new labels—all in the $10-$20 range—to its portfolio. Continue reading →
Posted in News on March 27, 2012Impact Seminar Snapshot: Coca-Cola CMO Joseph Tripodi On “Staying Relevant In Turbulent Times”
Coca-Cola Company chief marketing and commercial officer Joseph Tripodi’s career has spanned not only the soft drink and beverage alcohol industries—the latter as CMO of Seagram Spirits & Wine from 1999–2002—but also stints in categories as varied as energy (with Mobil), insurance (with Allstate) and credit cards (with MasterCard). Continue reading →
Posted in News on March 27, 2012
