Diageo Assails “Serial Alcophobes,” Cites Drinks Companies’ Success On Abuse IssueApril 13, 2012
Diageo executive vice president, corporate relations, Guy Smith, speaking in Boston on Wednesday at the Responsible Retailing Forum, assailed what he deemed counterproductive efforts on the part of “serial alcophobes” who practice “advocacy science” to prescribe population-wide remedies for beverage alcohol abuse. “On one side you have advocates of the control of total consumption (or population-level approaches)—and let’s call them what they are: serial alcophobes,” Smith said. “On the other side you have advocates of targeted approaches that focus on the individuals, groups and settings where alcohol problems arise, and this approach clearly produces good results.”
Smith added that “targeted interventions”—like Heineken’s “Health Alliance on Alcohol,” Diageo’s “Safe Ride Home” program and Brown-Forman’s “Jack Daniel’s Drinking School”—have been instrumental in bringing down underage drinking and drunk driving in the U.S. over the past decade. Meanwhile, Bacardi’s “Champions Drink Responsibly” campaign with tennis star Rafael Nadal and Diageo’s DrinkIQ program, among others, are targeting excessive consumption.
The Responsible Retailing Forum, organized in 1999 by Brandeis University’s Heller School with funding from the Robert Wood Johnson Foundation, focuses on engaging major retail chains in their efforts to improve age-verification and underage sales refusal for age-restricted products.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
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