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W.J. Deutsch And Adult Beverage Co. Target Premix Margaritas With Adult Limeade

April 26, 2012

W.J. Deutsch & Sons is set to release Adult Beverage Co.’s Adult Limeade—a 40-proof RTD cocktail made with 100%-agave Reposado Tequila. Priced at $19.99 a 750-ml. and $23.99 a liter, Adult Beverage Co. is touting Limeade as a “new approach to the traditional Margarita that’s also blendable with other mixers.”

Building off its original Adult Chocolate Milk, Adult Beverage Co. is targeting two line extensions per year, with the next one coming this fall, a company spokesperson told Shanken News Daily today. Brand founders Tracy Reinhardt and Nikki Halbur have said Adult Orange Cream, Adult Strawberry Milk and Adult Fruit Punch versions are in the offing.

Adult Chocolate Milk, which Deutsch began handling last summer, remains the anchor of the franchise. In its roughly half a year in 2011 within the Deutsch portfolio, Adult Chocolate Milk sold 15,000 cases, according to Impact Databank.

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