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Jackson Family Wines Launches Pinot Noir-Only Label, Champ de Rêves

May 17, 2012

Jackson Family Wines is targeting the California Pinot Noir market with a new Anderson Valley-based brand, Champ de Rêves. It is sourced from near Philo, California at the Jacksons’ Boone Ridge Vineyard (formerly part of the Edmeades Winery), which was planted with Pinot Noir in 2006. The new label will retail at $40 a bottle.

“The Boone Ridge vineyard hadn’t been developed for a number of years, but the Jacksons saw an opportunity as the Anderson Valley began gaining familiarity—especially with Pinot drinkers,” says Champ de Rêves winemaker Eric Johannsen, who previously has worked with California wineries including Cuvaison, Williams-Selyem and La Crema.

Champ de Rêves’ debut 2010 vintage totals approximately 3,200 cases. It’s currently available in several key markets—including California, Illinois, New York, Florida and Texas, among others—and skews mainly toward the on-premise, as well as specialty retail. “Champ de Rêves is our only bottling. In the future, we’ll likely do some specialty labels under the same brand, still focusing on Pinot Noir, but this will be [Boone Ridge Vineyard’s] flagship wine,” explains Johannsen, adding that production for the 2011 vintage is set to double to around 6,400 cases.

 

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