Exclusive news and research on the wine, spirits and beer business

Monthly Archive: May 2012

Proximo Pours $10 Million Into New Campaign For Upscale Dobel Tequila

Proximo Spirits is hoping to take its high-end Dobel Tequila brand to the next level with a $10-million advertising campaign and related sponsorship and events activity in partnership with musician Perry Farrell. Continue reading →

Posted in News on May 22, 2012

Bodegas Fariña Aims To Make Name For Spain’s Toro Region In U.S.

Bodegas Fariña, one of the founding wineries of the Toro region in northwestern Spain, has long focused on its domestic market. Continue reading →

Posted in News on May 22, 2012

News Briefs for May 22, 2012

•U.S. control state spirits sales were flat in April, although rolling 12-month spirits volumes grew 3.5%—a slight improvement on March’s 3.4% increase. Continue reading →

Posted in News on May 22, 2012

Beringer Launches White Zinfandel Moscato, Aiming To Revitalize Its White Zin Franchise

This week, Treasury Wine Estates (TWE) starts rolling out a new addition to the Beringer brand—White Zinfandel Moscato—with nationwide distribution expected within the next 90 days. Continue reading →

Posted in News on May 21, 2012

Terlato Partners With Kim And Erica Crawford On Upscale New Zealand Wine Venture

Terlato Wines has formed a partnership with one of New Zealand’s premier vintners to handle a new high-end brand in the U.S. market. Continue reading →

Posted in News on May 21, 2012

News Briefs for May 21, 2012

Boisset Family Estates’ Raymond Vineyards has created a 2010 Sommelier Selection Cabernet Sauvignon intended exclusively for the on-premise market. Continue reading →

Posted in News on May 21, 2012

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