New Independent Mega-Store Opens In Boulder With $7.1 Million InvestmentJune 7, 2012
New mega-retailer Hazel’s Beverage World will open June 29 in Boulder, Colorado, at 1955 28th Street in a building formerly occupied by an electronics store. The 35,000-square-foot location will become Boulder County’s largest liquor store, passing Liquor Mart, which is located about one mile away.
Boulder-based Integrity Retail Partners LLC, a privately held entity registered to local real estate attorney Bruce Dierking, raised $7.1 million to fund the store, according to a Securities and Exchange Commission filing. The money was raised by 40 investors including Boulder real estate developer Jim Loftus, Dierking says, noting that 39 of the investors live in Boulder.
The store will be managed by Jim Dean, formerly of Westminster Total Beverage, which is located about 17 miles away in Westminster, Colorado. Hazel’s will offer around 12,000 SKUs including 8,000 wines, 2,000 distilled spirits and nearly 2,000 beers. Dierking says the store will have a layout similar to that of an upscale supermarket. “Boulder is a town of open-minded foodies—more so than many communities of this size,” Dierking says. “People here are interested in niche products like absinthe and craft beer.”
In a market study, the company determined many Boulder residents shop for beverage alcohol beyond the city limits at Superior Liquor, located about eight miles from Hazel’s in Superior, Colorado. Dierking says Hazel’s will be positioned to capture local sales.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
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