Deutsch Joins Forces With Sportscaster Nantz On Upscale Sonoma Wine BrandJune 19, 2012
Sports commentator Jim Nantz and Deutsch Family Wine & Spirits have introduced a new high-end Sonoma-based wine brand—The Calling—to the U.S. market via their partnership, the Deutsch Nantz Alliance. The new brand, which is starting to roll out across the U.S. market this month, was unveiled in May at a fundraiser in Fort Worth, Texas for The Nantz National Alzheimer Center, a facility Nantz helped create at Houston’s Methodist Hospital to improve care and treatment for patients with Alzheimer’s disease, of which his father died in 2008.
While Deutsch has been one of the leading U.S. wine marketers for years on the strength of brands such as Yellow Tail and Georges Duboeuf, The Calling marks a first for the White Plains, New York-based company. “This is the first time the Deutsch name will be on a wine label as a producer,” said Deutsch Family Wine & Spirits CEO Peter Deutsch. “For us to make this historic first step for our family company, the situation had to be just right. This was the perfect confluence of my family’s ideals meshing with Jim’s.”
The Calling features two Chardonnays: Dutton Ranch ($30) and Jewell Vineyard ($40), each aged 12 months and both from Dutton Ranch Vineyards in the Russian River Valley; and two red wines from the Alexander Valley: a 2009 Rio Lago Cabernet Sauvignon aged 24 months ($35) and 2009 Alexander Valley “Our Tribute” Bordeaux-style blend, aged 30 months ($60).
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