Exclusive news and research on the wine, spirits and beer business

Piedra Negra, François Lurton’s Renamed Argentina Winery, Unifies Its Offerings

June 26, 2012

French vintner François Lurton has renamed his Argentina winery. Formerly known as Bodega F. Lurton, the property has been rechristened Bodega Piedra Negra and is currently in the process of unifying its offerings under the new name, in an effort to make the range more easily identifiable. (Previously, only the winery’s 100% Malbec expression had used the name Piedra Negra.) The first wines to receive new labeling include the winery’s Piedra Negra Gran Malbec 2009 ($25-$30 a 750-ml.), Bodega Piedra Negra Malbec Reserve 2011 ($12-$13) and Bodega Piedra Pinot Gris Alta Coleccion 2012 ($10.99).

Produced at the foothills of the Andes Mountains in Argentina’s Valle de Uco region, Bodega Piedra Negra has 100 hectares (250 acres) of vineyards, planted with Malbec, Cabernet Sauvignon and Pinot Gris. The winery’s portfolio is currently available across much of the U.S., where it’s handled by Georgia-based Worthwhile Wines. In addition to Argentina, François Lurton also produces wine in France’s Languedoc-Roussillon region, as well as Spain and Chile. Earlier this year, Lurton sold off his Portuguese estates Quinta do Malho and Quinta Beira Douro, citing lackluster sales and a desire to increase the focus on Bodega Piedra Negra.

 

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : ,

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.

Previous :  Next :