Craft Brewing and Distilling News for July 5, 2012July 5, 2012
•Pinehurst, North Carolina-based Slammin’ Sam Beer Co. has unveiled its eponymous American lager, inspired by the late golf legend Sam Snead. The brew debuted this week at The Greenbrier Resort in White Sulphur Springs, West Virginia, and will eventually expand availability to other resorts across the country as well as golf courses, restaurants, bars and retailers. Made in Wisconsin by Stevens Point Brewery with a proprietary recipe developed by Ray Klimovitz, Slammin’ Sam is available in 6-packs of cans or bottles, for a suggested retail price of $8.99, as well as in kegs. Packaging and marketing for the brand includes images of Sam Snead from the 1950s and 1960s.
•Oregon’s Deschutes Brewery has named Jeff Billingsley as its new marketing director. An 18-year industry veteran, Billingsley comes to Deschutes from MillerCoors, where he held several brand management positions. Deschutes’ beers include Black Butte Porter, Mirror Pond Pale Ale, Obsidian Stout, The Abyss and Inversion IPA. The company produced around 222,000 barrels, or 3.1 million (2.25-gallon) cases last year, with distribution covering most states west of the Mississippi, and is expanding capacity at its Bend, Oregon brewery to 345,000 barrels this year.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
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