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News Briefs for July 6, 2012

July 6, 2012

•New Jersey-based Niche Import Co. is adding two new Italian liqueurs to its portfolio, Saliza Amaretto and Amaro Tosolini. Both are produced by fourth-generation, family-owned spirits firm Bepi Tosolini. Saliza ($32.99 a 750-ml. bottle) is billed as a full-bodied amaretto intended to be served neat or over ice, while Amaro Tosolini ($34.99) is an herbal digestif geared toward the after-dinner occasion. The new entries join a Niche Import Co. portfolio that includes Affentaler and Fürst von Metternich wines, Schladerer liqueurs and Alberti Limoncello among others.

•Importer and marketer Paulaner HP-USA has released its Paulaner Hefe-Weizen in canned format for the first time. The Bavarian wheat beer will now be available in 8-packs of 11.2-ounce cans, which, because of lower shipping costs, are priced in line with the brand’s 6-pack of bottles. In addition to its Hefe-Weizen, which sells around 385,000 (2.25-gallon) cases in the U.S. annually, Paulaner HP-USA imports the Hacker-Pschorr, Fuller’s, O’Hara’s Irish Stout, Fruli, Birra Dolomiti and Dixie beers and Vigna Dogarina and Cavallina wines. Paulaner also recently announced that it will open its first U.S. beer hall and restaurant, named Paulaner Brauhaus and Restaurant, in New York City in time for Oktoberfest this fall.

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