News Briefs for July 12, 2012July 12, 2012
•Bacardi Ltd. has named former Diageo executive Ron Anderson to the role of senior vice president, chief commercial officer, effective August 1. Anderson will be charged with enhancing sales force capabilities, commercial effectiveness and implementing more robust go-to-market programs. He’ll also serve as head of Global Travel Retail and become a member of the Bacardi Leadership Team. A 25-year spirits industry veteran, Anderson was most recently chief customer officer at Diageo. Prior to that, he led Diageo’s global duty free business, and served as executive vice president of commercial strategy for Diageo North America as well as president of the Southeast Region. Anderson left Diageo amid a shakeup of the drinks giant’s corporate leadership structure—which embedded its central sales and marketing functions into its local market companies—last year.
•Crown Imports has been named exclusive U.S. importer for Carlsberg Group’s Somersby Hard Apple Cider. Rolling out in September, the cider brand’s U.S debut will be backed by a comprehensive marketing program. First developed in 2008, Somersby is currently available in 22 countries and performs notably well in European and Nordic markets.
•Pernod Ricard USA has introduced Kahlúa Iced Coffee cans, available nationwide in three flavors—Iced Espresso, Iced Mocha and Iced Coffee with Cinnamon Spice. The 5%-abv beverages are priced at $2.50 a 200-ml. can or $9.99 for a four-pack. Kahlúa’s volume in the U.S. was down 1.5% to 985,000 nine-liter cases in 2011, but it returned to growth in the three months through March 2012. The brand’s offerings also include the Original Kahlúa liqueur, French Vanilla, Mocha, Hazelnut, Especial and Peppermint Mocha, as well as a line of ready-to-drink beverages.
•Hess Family Estates is set to launch Amalaya White, a Torrontés-Riesling blend from Argentina, in the U.S. market. The 2011 Amalaya White is 85% Torrontés and 15% Riesling, made from grapes grown in northwestern Argentina’s Cafayate Valley. It begins shipping in August and will appear on store shelves later that month, retailing at $11.99 a 750-ml. Hess already sells Amalaya Red in the U.S. market. Amalaya Red is a Malbec-based blend that also includes Cabernet Sauvignon, Syrah and Tannat, retailing at $16.99 a 750-ml.
•New Jersey-based Vision Wine & Spirits is rolling out a new flavored sangria brand, Abuela Sangarita, with flavors including watermelon and blackberry. The new offering will retail at around $6.99 a 750-ml. bottle and can be consumed chilled straight from the bottle, over ice or with added brandy and sliced fruit. Vision Wine & Spirits managing director Dan Lasner said he anticipates Abuela Sangarita selling 100,000 cases in its first 12 months on the market.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.