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Diageo NA Taps Schubert To Helm Chateau & Estate, Kryder Promoted To CFO

July 25, 2012

Diageo’s U.S. wine business is set to come under new leadership September 1. Current Diageo Chateau & Estate president Greg Kryder is moving into the Diageo NA CFO role being vacated by Chris Davies, who will transition into a yet-to-be-named role at the drinks giant in the U.K. Claudia Schubert, currently Diageo NA’s general manager, West Control States, will replace Kryder as head of Diageo Chateau & Estate (DC&E). Schubert, who joined Diageo in 2002 from Boston Consulting Group, has experience in the DC&E organization as both director, financial planning and analysis, and vice president, marketing and innovation.

Kryder has led DC&E since replacing Sandra LeDrew last September. At that time, LeDrew, who had been Diageo NA’s top wine executive since 2009, became president of Diageo’s Catalyst Brands unit. This past January she left the company to become Treasury Wine Estates’ managing director, Americas.

Schubert ascends to lead a DC&E organization that has revamped its approach to the U.S. wine business in recent years. In late 2009 it made headlines by opting to exit the Bordeaux futures business it formerly dominated. Then this year, as Shanken News Daily exclusively reported June 6, it aggressively entered the lifestyle wine segment with three new brands all priced in the $12-$14 range—Butterfly Kiss, Rose’n’Blum and Stark Raving—hoping to generate greater sales among younger consumers.

“We’ve rebalanced things to achieve the right level of investment in our wine company,” Diageo NA president Larry Schwartz tells Shanken News Daily. “We’re bullish on our Heritage brands (BV, Sterling, Rosenblum, Chalone, Acacia, Provenance and Hewitt). We’re investing in them and in our planting. Participating in lifestyle wines is something we can do at a minimal cost. If one of them takes off, it can become a real business. Wine is the fastest growing category in the United States, and we certainly want to participate in that.”

 

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